Own your direct booking website
Every booking through an OTA costs you commission and the guest relationship. A direct booking website is the channel you own — where guests book with you, at your rates, and you keep the revenue.
A COP 480,000 night on an OTA pays you COP 408,000 — COP 72,000 to commission, at a typical 15%. On your own website it pays you COP 480,000: 0% commission, on every plan.
Free Starter plan · no card required
The short answer
A direct booking website is the channel you own — where guests book with you, at your rates, instead of through an OTA that takes roughly 15–20% commission and keeps the guest's details. PeakRooms gives an independent hotel that channel: a booking website generated from a short brief, with card payments (Book & pay) and one-tap WhatsApp requests built in. You keep the full rate and the guest relationship, hold rate parity so direct is always the smart choice, and can start free on a PeakRooms address before connecting your own domain.
The OTA tax adds up
A 15–20% commission on every stay is real money, and the marketplace keeps the guest's details — so you can't bring them back yourself. A direct channel is how independent hotels stop renting their own guests.
Direct with PeakRooms vs an OTA listing
Commission per booking
PeakRooms (direct): None
an OTA listing: ≈ 15–20%
Who owns the guest
PeakRooms (direct): You
an OTA listing: The platform
Guest contact details
PeakRooms (direct): Yours
an OTA listing: Limited / masked
Your rates
PeakRooms (direct): You set them
an OTA listing: Parity rules apply
Repeat bookings
PeakRooms (direct): Direct, commission-free
an OTA listing: Commission charged again
The channel itself
PeakRooms (direct): Yours to keep
an OTA listing: Rented from the OTA
What you get
Keep the whole rate
No per-booking commission. The rate a guest pays direct is the rate you keep.
Own the guest relationship
Direct bookings and guest details are yours — so the guest who loved their stay can book with you again, not through a marketplace.
Your rates, your rules
Set your own pricing and hold rate parity so booking direct is always the smart choice.
Be found first for your own name
A fast, structured official site is built to surface when a guest searches “book [your hotel] direct” — so they land on you, not an OTA bidding on your name.
Both ways to book
Take card payments with Book & pay, or request-to-book over WhatsApp — whichever fits how you run.
Questions owners ask
- How is a direct booking website different from an OTA listing?
- An OTA rents you exposure and takes a commission on every stay while keeping the guest relationship. A direct booking website is your own channel — guests book with you, you keep the revenue, and you own the relationship.
- Can I still use OTAs as well?
- Yes. Most hotels use OTAs for reach and a direct booking website to convert the guests who'd rather book with them. PeakRooms is your direct channel alongside whatever else you run — and until channel sync lands (it's on the roadmap), block booked dates on your other channels so calendars never overlap.
- Will guests trust booking direct?
- A fast, professional site with clear rooms, rates, and a simple way to book builds the trust — and a better-than-OTA reason to book direct (no commission means you can pass on value).
Keep exploring
- Hotel website builder
- Booking.com alternative
- Expedia alternative
- Airbnb alternative
- Agoda alternative
- Lodgify alternative
- Vrbo alternative
- Squarespace alternative
- WordPress alternative
- Wix alternative
- Browse by property type
- Direct booking by country
- How to get more direct bookings
- How to reduce OTA commission
- How to beat OTAs on your own hotel name
- Rate parity, explained
- Card payment or request-to-book?
- How WhatsApp booking works for hotels
- Will guests trust booking directly?
- Channel manager or booking website: which do you need?
- How to set room rates for your property
- How to write a hotel cancellation policy
- How to get repeat guests for your hotel
- How to write room descriptions that convert
- How to get your hotel on Google
- What a hotel booking website really costs
Your booking website, ready in minutes
Answer a short brief and PeakRooms generates a booking website built to bring you direct, commission-free bookings.
Free Starter plan · no card required